Holly Soroca

President of Sales

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Holly Soroca most recently served as President of Sales for all Dutch, LLC brands, including
Joie, Current/Elliott and Equipment. Ms. Soroca began her fashion career in buying at Saks
Fifth Avenue. Her interest in fashion combined with her education in Economics and long family
history in independent retail led her to spend six years at Saks Fifth Avenue. As a buyer of
Women’s Contemporary she was exposed to incredible emerging brands and decided make the
move to the wholesale business, joining Theory and working her way up to Vice President of
Domestic Sales. In 2006, Holly came to Joie as Vice President of Sales. After three years of
overseeing sales and implementing merchandising and planning organizations, Holly was
promoted to President of Sales. Throughout a difficult economic climate, Holly was able to lead
the brand to double digit increases year after year, launch the company’s retail division in 2010
and help establish Joie as a lifestyle brand in the forefront of the contemporary industry. Holly
graduated from Hamilton College with a degree in Economics.