Lawrence and his co-Founder, Joseph Ferrara, launched Resonance in July 2015. Resonance partners with talented creators to transform the fashion industry by uniquely combining venture investing experience, fashion industry insight and expertise, manufacturing knowledge and capability and technology vision. Prior to Resonance, Lawrence founded FirstMark Capital in New York City, the venture firm that has backed some of the most successful commerce companies in the market today including Tommy John, Pinterest and Shopify. Prior to founding FirstMark, he was the Founder of Pequot Ventures, the predecessor to FirstMark, in 1996. He started his career at IBM in the Retail Industry sales organization and later started a product business within IBM providing interactive kiosks for retailers.
Lawrence is the co-Founder of Norisol Ferrari, LLC, a creator-driven brand that is attempting to change the luxury industry. He is also in the process of relaunching Crouch and Fitzgerald, a heritage American luxury brand for leather goods founded in 1839. He sits on the boards of Tommy John, Virgin Mega, BodyLabs, Tucker and the RunThrough in the retail industry.
Lawrence has been a Professor of Entrepreneurship and NYU’s Stern School of business where he taught a popular course called “Ready, FIRE! Aim” for seven years that has already spawned several student-founded companies. He has been an active participant in the NYC entrepreneurial community, serving on the NYC Economic Development Corporation’s Fashion 2020 Advisory board and as an advisor to Mayor Bloomberg on technology and innovation. On a national basis, Lawrence has served as judge for Ernst & Young’s National Entrepreneur of the Year Award where he chaired the venture capital award.
Lawrenceholds a BSEE from Duke University and an MBA from the Wharton School of Business at the University of Pennsylvania. Follow Lawrence on Twitter at @lawrencelenihan and read his blog at www.lawrencelenihan.com.