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Melissa Campanelli 

Co-Founder, Women in Retail Leadership Circle

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Melissa Campanelli is the co-founder of the Women in Retail Leadership Circle (WIRLC), a unique, members-only networking group that offers enterprise-level women in the retail industry a place to learn, connect and grow. Through live and virtual events, a weekly e-newsletter, a daily-updated website, and social media, WIRLC offers members the opportunity to share best practices, discuss industry issues and find inspiration around how to conquer challenges in their professional lives. 

Melissa is also the editor-in-chief/content director of Total Retail, a sister brand to WIRLC. Total Retail publishes a daily e-newsletter (Total Retail Report) as well as hosts live and virtual events that are all about retail. Prior to joining NAPCO Media, the parent company of WIRLC and Total Retail, Melissa spent 10 years at DM News, where she held several positions including senior editor and then deputy editor. She’s also a leading expert in small business e-commerce and author of the books Entrepreneur Magazine’s Open an Online Business in 10 Days and 55 Surefire Internet Businesses You Can Start for Under $5,000.