Robin is a serial brand innovator, storyteller and change agent who has an insatiable curiosity about people, culture and trends. Some of the original brands she has helped create and steer to success include: Origins Natural Resources, Léman Manhattan Preparatory School, DrinkLavit, Stetson Bourbon, Voli Vodka, Jane Cosmetics and GeoGirl Cosmetics.
Robin has also helped mature brands rediscover their “True North” in a contemporary way. Some of these include: Estée Lauder, Darphin, MMG/Marketing Management Group, Keepsake Diamond Engagement Rings, Playtex Apparel, Stetson Apparel and Klinger Advanced Aesthetics. Most recently Robin served as SVP Conceptual Innovation for the Estée Lauder brand where she created white space business opportunities that connect the brand with adjacencies such as: entertainment, health and wellness, food and nutrition, technology, travel and hospitality. She also serves as Corporate Advisor for the GENNext Entrepreneurship Task Force and mentors teams in Design Thinking in order to uncover future business ideas.
Robin acts as a Branding Mentor for many start-ups. She was recently chosen to attend the Global Entrepreneurship Summit (GES) at Stanford University hosted by President Barack Obama. In addition to participating in the Summit, she conducted a branding workshop for dynamic global women and youth entrepreneurs.
Robin frequently lectures on Brand Creation at FIT (Fashion Institute of Technology), Parsons School of Design, LIM College, New York University School of Continuing Education and Baruch