Sapna Shah

Sapna Shah

Principal, Red Giraffe Advisors

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Sapna Shah is an angel investor, retail expert and three-time entrepreneur. Through Red Giraffe Advisors, Sapna makes angel and early-stage seed investments in retail tech, fashion tech and ecommerce startups and offers advisory services to early-stage companies. Select investments include: The Wing, Stantt, Message Yes, Findmine, Swoonery, Dough, Modalyst, Monica + Andy and Iterate Studio.

Sapna is also the founder of Retail X Series, a retail startup boot camp program for pre-seed stage founders who are revolutionizing the future of retail. Retail X holds monthly events with experts covering topics from customer acquisition, to financial modeling, to seed stage fundraising, targeted specifically to early stage B2B and B2C retail founders.

Sapna advises start-ups and judges in the startup competitions at the Wharton School, NYU Stern and Columbia Business School. She has also mentored at a number of New York-based accelerators including Friends of eBay, Grand Central Tech, Monarq, XRC Labs and Trendseeder. Sapna has also served on the Board of Directors of New York Angels, one of the most active angel groups in the world.

Previously, Sapna co-founded and led Retail Eye Partners, a successful independent Wall Street equity research firm. At Retail Eye, Sapna assessed the monthly and quarterly performance of major retailers in the specialty, big box and department store sectors through intensive channel checks and analysis. Sapna also co-founded and launched a menswear e-commerce retailer, Mind the Chap, and led the Marketing and Web Development areas of the company. Prior to Retail Eye Partners, Sapna was Executive Director of Strategy and Customer Insight at Linens 'n Things, Inc., responsible for customer targeting and segmentation, market and consumer research, corporate strategic planning, new business rollouts and competitive benchmarking. Prior to Linens 'n Things, Sapna was Director of Strategic Planning & New Business Development at Ann Taylor, where she worked on launching Ann Taylor’s e-commerce site, developing a color cosmetics line, visioning the store of the future and improving store operations. Sapna also has experience at Gap, Inc. Previous to her career in retail, Sapna worked in investment banking at Punk, Ziegel & Knoell and at Morgan Stanley as a credit analyst.

Sapna received her B.S. in Economics from the Wharton School as well as a B.A. in East Asian Studies from the College of Arts & Sciences at the University of Pennsylvania.  She received her M.B.A. from Columbia Business School.