Shilpa Shenoy is a seasoned marketer of 15 years focusing on fashion and beauty luxury retailers, brands and start-ups. Her expertise lies in defining and executing omni-channel marketing and digital strategies to drive brand engagement and business growth.
Shilpa founded Shenoy Consulting in 2012 to advise brands on various marketing programs such as brand management, digital marketing, CRM and social media, as well as e-commerce initiatives around business planning, website design and site usability, merchandising and operations. As a retail strategist and consultant, Shilpa has been fortunate enough to work with a great roster of brands some of which include Rebecca Taylor, Kellwood Company, Parker, Moda Operandi, Tarte Cosmetics, C.Wonder, Vestiaire Collective, Delia’s, etc.
Prior to starting her consultancy, Shilpa served as the Head of Digital Marketing at Barneys New York where she led all marketing activities for the luxury retailer’s digital business. Shilpa was responsible for the strategic direction and execution of digital programs to support multi-channel, double digit revenue growth and profitability. She focused on all forms of customer acquisition, loyalty and engagement programs including organic and paid search marketing, affiliate and partnership marketing, email campaigns, and social media and managed a 15 person team responsible for marketing, omni-channel analytics and creative design.
Prior to joining Barneys New York, Shilpa was part of the founding digital team at Theory and Helmut Lang. In addition to launching their e-commerce businesses, she ran all digital marketing efforts and business development for both brands.
Shilpa has also spent a number of years at Saks Fifth Avenue and American Express primarily in digital marketing, product marketing and advertising roles.
Shilpa is a New York City area native and graduated from Barnard College, Columbia University with a Bachelor’s degree in Psychology. In addition to running her consultancy and sitting on numerous boards, she enjoys pilates, travel, architecture, and interior design.