Alison has over 20 years of experience in digital marketing, holding senior roles on both the agency and publisher sides of the business. She has deep experience in all aspects of integrated marketing, ranging from content and social marketing to acquisition and CRM.
Most recently, she spent time at Condé Nast where she developed an agency services model/content marketing practice within the corporate Marketing Solutions team. She spearheaded the first scale native advertising solution for the company, along with its first corporate social influencer product.
Prior to CN, she held senior client service roles at top agencies, including Digitas and Grey.