Andrea Wasserman

VP Retail Experience, Verizon & NRF Digital Council Member

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Andrea Wasserman is a long-time retail executive who’s currently applying her fashion expertise to the technology and services space as the VP Retail Experience for Verizon’s tens of thousands of points of distribution. Before Verizon, Andrea was SVP/Head of Direct-to-Consumer at Nine West, where she and her team are responsible for the brand's business across 180 stores and online. Prior to this, Andrea was the SVP/GM of eCommerce for Hudson's Bay in Canada and Lord & Taylor in the US.  Until 2014, Andrea was the CEO of Sole Society, a digitally-born brand of shoes and accessories sold at, Nordstrom and QVC.

Earlier in her career, Andrea spent almost six years at Nordstrom in strategy, merchandising and management roles, ultimately building and leading Nordstrom Weddings. Andrea started out covering the retail industry in finance and consulting for companies including Merrill Lynch and Telsey Advisory Group. She has a BS from Cornell University, an MBA from Columbia Business School and resides in downtown Manhattan. She’s active with UJA-Federation of New York’s Fashion, Technology and Women’s Divisions, sits on the National Advisory Board of The Birthday Party Project and mentors young professionals through NYC Fashion Fellows.