Dalia Strum

Professor, FIT


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My name is Dalia Strum and I am a digital media expert specializing in consumer and business marketing strategy.

My main focuses include digital marketing strategy development and comprehensive online marketing strategies. Including individually tailored action plans, reflecting analysis, positioning research & implementation, in order to more successfully achieve milestone goals.

With previous experience as CEO and Founder of CozyWallet Inc., I was responsible for identifying and executing category launches, as well as deploying game-changing customer acquisition strategies and developing strategic brand partnerships. Prior to CozyWallet, I was Vice President of Army Navy USA, where I was responsible for Digital Marketing Strategies, Increasing revenues from various online marketing channels, and Emerging Technology. 

I currently teach Intro to Social Media, Social Media Marketing, Social Commerce, Blogging for Business, and Digital Analytics at The Fashion Institute of Technology.  I guest teach Marketing at Baruch College, as well as consult with an array of clients.  

I was recently featured as a Keynote Speaker for the Retail Marketing Society, “Inside Buzz about Fashion Bloggers,” and  Panel Moderator for How brands are using new music to reach consumers  at  Sound City New York and a winner at Hearst Corporation’s recent Hackathon.

I am currently on the Advisory Council for The Fashion Institute of Technology’s Entrepreneurship Program, The Advisory Board for Westchester College, Mentor at Lean Startup Machine as well as  frequently quoted in Luxury Daily and Evins Aperture as an Industry expert, in addition to hosting Social Media and Tech events at FIT along with GIT and Software meets Fashion.