Elav leads innovation for McCann Worldgroup, developing new methods and processes to create meaningful consumer experiences based on strong relationships with tech partners and startups.
Elav’s experience in technology stems from her experience in the Israeli army and her tight connection with tech companies. Elav successfully melded her tech savvy and marketing prowess from 10 years in the advertising industry to develop McCann Worldgroup’s TechDate offering. TechDate connects brands, start-ups and creatives to develop cutting edge solutions.
Elav has a passion for nurturing the tech ideas within youth culture and loves mentoring upcoming women innovators and leads global Youth Hacks with emerging teen entrepreneurs.