Erik Ulin

Erik Ulin

Co-Founder, E2 Brand Management

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Erik is currently the co-founder of E2 Brand Management which advises companies on brand positioning, marketing and growth strategies. E2 counts Swedish brand Stutterheim as well as New York City’s Paragon Sports among its clients.

Erik is also the former President of Mens Fashion at UBM where he supported UBM/Advanstar’s menswear portfolio by leading the design and implementation of enhanced retail programs, strategic partnerships and new offerings for exhibitors and attendees to experience. He worked closely with the men’s and dual-gender show teams to amplify wholesale platforms and continue to drive commerce. Additionally, Erik played an integral role in the creative direction and branding of the menswear fashion verticals within the UBM/Advanstar umbrella.

Erik's retail and wholesale experience at J.Lindeberg since 2011,  has provided him with the exciting opportunity to combine his years of creative expertise, trend direction, and new talent development in order to reimagine the tradeshow format and the landscape of the advanced and designer contemporary market.