Fiona is a principal at True. For more than a decade, she has partnered with founders to drive product innovation and help them to create the futures they envision. Her experience spans product management, strategy, and business development for both consumer and B2B companies.
Most recently, Fiona was the VP of product for direct-to-consumer food company Daily Harvest, where she built and led teams responsible for the digital customer experience, data products, and internal business systems.
Fiona’s early career focused on creating engaging mobile experiences as consumer and enterprise behaviors shifted to smartphones. She was a product manager and then the head of strategy and business development for women’s fashion e-tailer ModCloth (acquired by Wal-Mart in 2017). She also led product management and strategy for the mobile-focused SaaS commerce platform Handshake (acquired by Shopify in 2019).
Fiona studied human biology and published research on cognitive development at Stanford University, which influenced her distinct perspective on how technology shapes human behavior and vice versa.