Helene has over 20 years of experience as a retail and wholesale executive within the men’s and women’s industry. She is currently the President of Rafaella Sportswear, a New York based women’s better priced fashion line, a division of Perry Ellis International. At Rafaella, Helene has focused on elevating the aesthetic of the brand, expanding department store distribution and improving profitability of the division. Most recently before joining Rafaella, she served as the President of Chaus, a women’s sportswear manufacturer a division of Vince Camuto, where she was instrumental in growing the regular price business, expanding customer base, and strengthening the relationships within the retail community. Prior to that Helene spent 12 years with Liz Claiborne Inc. where she held increasing responsible positions in both the men’s and women’s divisions. Helene started her career in retail at a division of Macy’s Inc. She is a graduate of both The Fashion Institute of Technology and Philadelphia University formerly known as Philadelphia College of Textiles and Science.