KIM VERNON
Kim Vernon is a passionate advisor, groundbreaking marketer and brand builder with over 30 years of experience working at the intersection of Fashion, Lifestyle, and Beauty, and Technology. She has led teams at high profile consumer labels like Bergdorf Goodman, Prada, J Brand Jeans, and Calvin Klein where she created many iconic campaigns, including cKOne, and Calvin Klein Jeans & Underwear spreads featuring culture carriers like Kate Moss, Mark Walberg, and Natalia Vadianova. She has also advised fast-moving technology startups like Afterpay, Scalapay, and Catch – often connecting them to the seed funding they need to scale. At her firm, Vernon Company, she partners with executives to help them embrace the emerging technologies that consumers crave in their shopping experience, such as Blockchain, Payments (FinTech), Social Commerce, and Web3. As a result, these brands have gone on to define new categories, become forerunners in their respective markets, and achieve record YoY growth. Kim is often asked to comment on market trends in publications like WWD, The New York Times, Business of Fashion, and Forbes, and share her experience at industry events.