Robin Albin

Conceptual Innovator / Brand Strategist & Sherpa/ Senior Creative

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Robin is a serial brand innovator, strategist and virtual Swiss Army Knife of creative with an insatiable curiosity about people and culture. Over her career, she has helped invent and reinvent over 50 brands. Some of the original brands she has helped create and steer to success include: Origins Natural Resources, Léman Manhattan Preparatory School, DrinkLavit, Stetson Bourbon, Voli Vodka, Jane Cosmetics and GeoGirl Cosmetics.

She has also helped mature brands such as Estée Lauder, Darphin, Keepsake Engagement Rings, Champion Jogbra, Playtex Apparel and Klinger Advanced Aesthetics find their “mojo” again by guiding them to their “True North” in a modern, relevant way.

Most recently Robin did a stint as SVP Conceptual Innovation for the Estée Lauder brand where she created white space business opportunities in entertainment, health and wellness, food and nutrition, technology, digital and travel. Prior to that, Robin was Co-Founder of BRASH, By Robin Albin & Susan Hunter, a boutique branding and innovation partnership that created transformational business opportunities, new brands and experiences for major corporations and entrepreneurial start-ups.

Robin acts as a Branding Mentor for many start-ups and is a branding advisor for both XRC Labs and New York Fashion Tech Lab. In 2016, she was chosen to attend the Global Entrepreneurship Summit (GES) at Stanford University hosted by President Barack Obama. In addition to participating in the Summit, she conducted a branding workshop for dynamic global women and youth entrepreneurs.

Robin is also a frequent Guest Lecturer on Brand Creation at FIT (Fashion Institute of Technology), Parsons School of Design, New York University School of Continuing Education and Baruch College/CUNY.