Ryan Bonifacino

Advisor, Former Chief Marketing Officer & Senior Vice President, Digital at Alex and Ani, LLC

Back to the Network

Ryan Bonifacino is an Advisor to Alex and Ani, formerly CMO & SVP Digital overseeing ecommerce, marketing, advertising and digital customer experience, previously having served as VP Digital Strategy, Director and Strategic Advisor to the company beginning in 2010. With over 1,200 employees and annual revenues over $300 million, Alex and Ani is one of the fastest growing mid-sized retailers in North America, operating a multi-channel business model that includes over 40 inline retail stores, thousands of global retail partners and multiple e-commerce and digital properties. Prior to Alex and Ani, Ryan was a Principal at Hedgeforce, a hedge fund and marketing firm that provided agency and consulting services to alternative investment managers for marketing to both private and institutional investors.  Ryan lives in New York City and is an active investor and advisor in early and growth stage technology ventures and alternative investment funds.  Ryan is an award recipient of Direct Marketing News’ “40 Under 40,” Brand Innovators “40 Under 40,” iMedia 25 and also is a member of the Board of Directors of Tuesday’s Children and member of Advisory Boards at the Global Retail Marketing Association, Total Retail Magazine, LIM College, University of Rhode Island’s Harrington School of Communication and Media, EKN Research and Brand Innovators.  Ryan is also a member of the Customer Advisory Boards at Adobe, Ebay Enterprise, AdRoll and Salesforce.  In addition, Ryan serves as a mentor with New York Fashion Tech Lab, to which Alex and Ani is a Founding Member.  Ryan holds a BSBA with dual majors in Marketing and Management from the University of Delaware’s Alfred Lerner College of Business and Economics.


Prior speaking engagements include: WWD Digital Forum, Digiday Retail Summit, Adobe Summit (US and Europe), Advertising Age Marketing + Tech Summit, CDO Summit, Salesforce Connections, SXSW Interactive, VentureBeat Mobile Summit, WBR eTail (East and West), Fashion Digital (New York and Los Angeles), Rackspace Solve, ClickZ Live, XCMO Summit, iMedia Brand Summit, MediaPost Brand Marketers Summit, MITx FutureM, UberTube, ad:tech (San Francisco and New York), National Retail Federation’s Shop.org Annual Summit, The Innovation Enterprise Digital Marketing Summit, Internet Retailer IRCE, eBay/Magento Imagine, Digital Marketing Association, Social Venture Network, Retail Online Integration Email Conference, Bloomberg Next Big Thing Summit, Providence Business News Social Media Summit, IIR Shopper Insights in Action, National Council for Marketing and Public Relations Fall Conference. Prior media/print appearances include: Inc Magazine, Washington Post, Wall Street Journal, Bloomberg Television, CNBC, Fox Business News, AdExchanger, Internet Retailer Magazine, Retail Online Integration Magazine, Chief Marketer, Direct Marketing News, CIO.com, Mobile Commerce Daily, WWD, PC World