Sucharita Mulpuru-Kodali

Vice President and Principal Analyst, Forrester Research

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Research Focus

Sucharita is a principal analyst on Forrester’s eBusiness team where she focuses primarily on eCommerce, consumer behavior and trends in the online shopping space, technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising. She is the country’s leading authority on multichannel retail topics, has authored more than 50 research papers on the topics of online and multichannel retail, and is frequently cited in leading media outlets such as CNBC, The Wall Street Journal, Business Week and The Financial Times.  She is a highly-regarded and frequently sought-after public speaker and has presented her research to audiences around the world. 

Prior Experience

Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention and market research efforts for the $2 billion luxury retailer’s online channel.  Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company’s largest toy stores, and at the Walt Disney Company, where she developed and managed marketing plans for new business initiatives including the Disney Stores, the Disney Cruise Line and Club Disney.  Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine and the network. She was a member of the founding team at Babystyle, the multimillion dollar, multichannel retailer of maternity and baby products headquartered in Los Angeles.  She has authored two non-fiction books and has contributed to Business Week Online. 


Sucharita holds a BA in Economics from Harvard University and an MBA from the Stanford Graduate School of Business.