Rima is currently a Principal at Commerce Ventures, where she focuses on investing in early stage retail tech startups. Prior to CV, Rima was a Principal at XRC Labs, an NYC-based pre-seed accelerator focused on investing in retail tech and consumer brands. Before XRC, Rima worked at Ralph Lauren in Digital Strategy and Business Development. Rima began her career in Equity Research at Goldman Sachs, where she covered the consumer staples sector.
Rima earned her MBA in Entrepreneurship & Innovation from The Wharton School at the University of Pennsylvania where she was a Dorm Room Fund Partner. She graduated from Barrett, The Honors College at Arizona State University where she studied Finance and Economics, and also holds a degree in Fashion Marketing from Parsons School of Design.